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// EXECUTION MODULES — 04
Digital Ads
Ads with quality feedback.
Runs ad campaigns evaluated by lead quality and closing results, not just clicks.
SIGNALS YOU NEED THIS
▸Budget burns without clarity on which leads are actually good.
▸Campaign optimization stops at CTR and CPC.
▸No feedback loop runs from sales back to the ads team.
WHAT CHANGES AFTER GOING LIVE
▪Campaigns are evaluated on lead quality and closing.
▪Budget shifts toward the best-performing channels.
▪Ads and sales teams work from the same data.
HOW THIS SYSTEM WORKS
- 01
Set up tracking from click through to CRM.
- 02
Run campaigns on the relevant channels.
- 03
Collect lead-quality feedback from sales.
- 04
Optimize budget based on closing data.
09:00:00 [STEP 01] Set up tracking from click through to CRM.
10:13:37 [STEP 02] Run campaigns on the relevant channels.
11:26:14 [STEP 03] Collect lead-quality feedback from sales.
12:39:51 [STEP 04] Optimize budget based on closing data.
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